Today I thought I'd do a little guide to the mori girl lifestyle and wardrobe! This is mostly for my lovely readers. You might have asked, "What does mori mean anyway?" I will tell you! It's Japanese for forest, so mori + kei (style) = forest style.
Mori Girl fashion recently emerged in 2007 in Japan. Mori means "forest" in Japanese, and the style concept is "a girl who looks like she is living in the forest" The look is natural and earthy. The fictional archetype was declared as being the character of Hagu from Honey & Clover. The actual archetype of Mori Girl fashion is the actress Yu Aoi, who as a matter of fact played Hagu in the Honey & Clover movie in 2006. Mori girl has developed not only as a style but as a lifestyle as well! Quirky girls who love vintage clothing, pocket watches, tea, moss or going snooping in the grandma's attic will feel right at home in this fashion style. Although Mori girl fashion is natural, it does not mean it is simple––it does have a little bit of complexity to it.
Wear clothes of earthy tones. Dresses and skirts are the main pieces of the style, but blouses and sweaters are also incorporated. The texture is very important, as most Mori girls wear knits, gossamer, and cotton. Don't forget to layer; some girls wear long skirts under short dresses, or scarves and shawls over layers of sweaters and skirts.
Pick the right colors. Earth tone colors such as antique white, white, off-white, beige, brown, mauve, gray and ivory are popular with Mori girls. In addition, you can wear colors such as mustard, dark blue, bordeaux and dark green. Mostly use colors that you could find in a forest - keep the colors natural and calm.
Layer the clothing. Most Mori girl outfits have an element of layering to them. Layering can often be more difficult to pull off because it's easy to over-complicate it. Keep it simple. Start off by layering a dress with a skirt or layering two shirts. Layering does not mean you have to have many items on you. Remember that each layer should be partially visible and is adding to your outfit.
Mori girl is all about looking like you actually live in the forest, so you would probably want to keep cozy, right? To help achieve this cozy look, try layering tights, tall, scrunched wool socks, and granny boots or flats.
Keep the makeup natural as possible - nothing heavy. Keep your eyeshadow in earthy tones. Perhaps don't wear any makeup at all. Keep your skin clean. Natural oil shampoos are great if you are into that. Have rosy cheeks. Mori girls love nice round rosy cheeks. Use a red or pink blush for this look. A nice, muted pink color applied on the apples of your cheeks works best. Or, you can opt for a natural looking cheek.
Try to keep the look fresh-faced and natural. Use a good liquid foundation or BB cream, then set it with powder to give your skin a natural glow.
Do not wear circle lenses, unlike most Harajuku styles which idealize those big doe eyes. Just use a little mascara, or a white, brown, or pink eyeshadow if you have to wear any.
Keep your nails short, clean, and glossy, or paint them a pale pink or pearl color.
Try wearing a tinted lip balm instead of lipstick, as balm gives a more natural finish and stays on longer.
Choose suitable accessories. Flowers are always good, in your hair, on your scarves or sweaters, or on your shoes! Lots of delicate and antique things like lace or cameo pendants, or jewelry featuring flowers are good. Necklaces, rings, and bracelets are primarily all you need and don't wear too much. A little goes a long way! Try going to a thrift store and looking through the jewelry for old-time finds.